Public Diplomacy: A “European” Solution to Mexico’s Image Problem

U.S. and Mexican Images of the Other

by Editors

Mixed national views about who wins and loses from NAFTA continues to negatively impact Americans’ image of Mexico and Mexicans’ image of the U.S. This set of sources point to the contradicting and negative images the public on each side of the border have of the other. The current political climate in both countries continues to damage perceptions of the other in each country, despite their deep interdependence.

Las opiniones nacionales mixtas acerca de quién gana y pierde con el TLCAN continúan impactando negativamente la imagen de los estadounidenses sobre la imagen de México y aquella de los mexicanos sobre los Estados Unidos. El panorama político actual en ambos países continúa perjudicando la percepción del otro a pesar de su profunda interdependencia. Las aiguientes fuentes apuntan a las imágenes contradictorias y negativas de los públicos de cada lado de la frontera. 


Vianovo-GSD&M Poll Shows Mexico’s Brand in U.S. Remains Battered, by James S. Taylor, Vianovo, 

How Americans see Mexico, by Shannon K. O’Neil, June 28, 2016.

Why Mexico’s Image is Failing, by Sergio de la Calle, CPD, Oct 28, 2016. 

The U.S. Presidential Election and Mexico’s Image of America, CPD, Apr 14, 2016.

How Mexicans see America, by Juliana Menasce Horowitz, Pew Research Center, May 1, 2013. 

New Poll Shows Americans Continue to Have Deeply Negative Views of Mexico, Are Divided Over NAFTA, Vianovo, Jun, 28 2016. 

Comparing Mexican and American Public Opinion and Foreign Policy,  CIDE, COMEXI, and The Chicago Council on Foreign Relations, 2004. 



The U.S.-Mexico Network’s Imagining 2024 project is designed to provide readers a quick overview of key issues in US-Mexico relations – the background of the issue, its current state, where we ought to be by 2024, and how to get there.


Each short essay is coupled with suggested background readings for those interested in a more detailed understanding of the issue at hand.  And as an electronic publication, both the essays and their associated resource pages are updated as needed to keep the information and analysis fresh.

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by Editors

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