Public Diplomacy: A “European” Solution to Mexico’s Image Problem

Keeping the Mexican Moment Alive: A Case for Public Diplomacy

by Fernando de la Mora

After years of downward spiral, the “Mexican moment” again raised expectations. However, structural and systemic factors hamper Mexican public diplomacy at a time when keeping that positive momentum is critical for the country’s national interests. De la Mora argues that regardless of the future distribution of global power,  public diplomacy will play an important role in accomplishing foreign policy objectives, especially within  U.S.-Mexico relations. Considering Mexico’s unique circumstances, the author, a career diplomat in the Mexican Foreign Service, suggests two public diplomacy tactics: one specifically designed for the United States and one for the rest of the world. In both cases, the Mexican population must participate in the dialogue and connect its own well-being to Mexico’s international reputation.

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Después de años de espiral descendente, el llamado “momento mexicano” ha vuelto a elevar las expectativas. Sin embargo, factores estructurales y sistémicos dificultan la diplomacia pública mexicana en un momento en que mantener ese impulso positivo es fundamental para los intereses nacionales del país. Según De la Mora, sin importar si el mundo va a ser multipolar, no polar o interpolar, la diplomacia pública desempeñará un papel importante en el cumplimiento de los objetivos de la política exterior, especialmente en las relaciones entre Estados Unidos y México. Teniendo en cuenta las circunstancias únicas de México, el autor, diplomático de carrera en el Servicio Exterior Mexicano, sugiere dos tácticas de diplomacia pública: una específicamente para los Estados Unidos y otra para el resto del mundo. En ambos casos, la población mexicana debe participar en el diálogo y conectar su propio bienestar con la reputación internacional de México.

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The U.S.-Mexico Network’s Imagining 2024 project is designed to provide readers a quick overview of key issues in US-Mexico relations – the background of the issue, its current state, where we ought to be by 2024, and how to get there.


Each short essay is coupled with suggested background readings for those interested in a more detailed understanding of the issue at hand.  And as an electronic publication, both the essays and their associated resource pages are updated as needed to keep the information and analysis fresh.

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