Public Diplomacy: A “European” Solution to Mexico’s Image Problem

Cecile Braun (left) and Andrew Werner study in the Doheny Library Intellectual Commons Room

The following article proposes a European model of Public Diplomacy to transform the negative image of Mexico and Mexicans in the United States. Barceló, a member of the Mexican Foreign Service, argues the answer to Mexico's image problem is increasing student exchange programs between the U.S. and its southern neighbor.   


The U.S. presidential election of 2016 has brought into the spotlight an issue that foreign policy professionals have known about for a long time. The unfavorable image of Mexico and Mexicans in the eyes of U.S. citizens. The construction of a wall, the association of being Mexican with criminality, and other similar campaign positions voiced during the primaries (BBC 2015) forced the negative image of Mexico and Mexican immigration to the forefront of an election cycle that concluded with the victory of the Republican candidate. Hence, there is an immediate need for the Mexican government to counterbalance such arguments.

An obvious...more.


The U.S.-Mexico Network’s Imagining 2024 project is designed to provide readers a quick overview of key issues in US-Mexico relations – the background of the issue, its current state, where we ought to be by 2024, and how to get there.


Each short essay is coupled with suggested background readings for those interested in a more detailed understanding of the issue at hand.  And as an electronic publication, both the essays and their associated resource pages are updated as needed to keep the information and analysis fresh.

Return to the table of contents here.


To increase the size of the text, type: Ctrl +



Latest News and Video: Public Diplomacy

by Editors

The latest developments in Mexican and American public diplomatic efforts include a proposed trinational North American bid for the 2026 World Cup and efforts to respond t...more.